So here I'll take a few stabs at this first then I'll try to look up some TED talk that gives us the answer while allowing us to be more snooty and disparaging towards others. My guesses are as follows:
- Absurdity: This is clearly absurd. Going from the intensity of Ms. Swifty video to a scene with a goat is amazing, especially when the goat is making noises like it does. Why does absurdity make us laugh? Perchance I'll say that it's a way to reconcile new information or guard us from false information... this makes sense evolutionarily probably (please know that this has to be wrong!)
- Complimentariness: Though absurd, the brilliant author's realized that having a goat evoke a human scream at the highest moment of tension amazingly diffuses every thing little Ms. Taylor was hoping to convey in the video. A goat screaming in such a high pitched fashion is probably the ultimate diffuser of tension.
- Timing: I've heard timing is important in humor.... it might be everything. The goat (which might be a nubian goat) is impeccably placed in this video. As mentioned earlier, it appears right when we're needed most. All of sudden we're lying on that cold-hard ground with Taylor as she transports us into this very difficult relational situation. Sad and tormented this goat shares this same sentiment with us letting us know that we're not alone on this cold-hard ground. It's with us. More importantly, it comes again. Based on the melody of the song, we can anticipate this which allows us to be excited. This timing is important and wonderful.
- Personality: I, personally, can see where this goat is coming from. I am not the typical Swift lady demographic. I can thus comfortably enjoy myself while this goat tears apart everything that Taylor swift and her clan of musical producers so thoughtfully put together. I like that this goat shed's light on what I believe to be an utterly pointless endeavor. It reveals the stupidity that is inherent in the nature of the video, the theme and the song. Mind you, I should pull myself off my high hoarse and remember that I'm sitting here alone on Sunday evening actually writing about such a stupid goddam topic. That's life... To get back on the previous train of though. Content can be funny perhaps when you can connect to it in some way. That might be obvious and I for one can connect with this goat, beautifully screaming in the midst of this kind of stupid video.
Excellent, this article here confirms what we need to embrace about the goat video. I'll mention first to that my roommates and I very effort fully watched all the goat videos and determined that this was the best. I'd also mention that laughter, I often have come to believe (based on things I've read here) is a form of communication. It can serve as a mechanism to enhance our social bonds with someone. Watch this goat video with a group of friends and you'll see that you'll probably laugh a lot harder than you would alone (like I often am)... unless you're friends are nihilists as they believe in nothing.
I found this TED Talk elaborating on the humor of the "New Yorker" but it's mostly god-awful. Probably skip to the last 1/3rd of the segment to actually see what the fuck someone smart would say about why we fucking laugh at shit.